Source: realestate.com.au, 5 November 2026. View original article.
The Sale
The six-bedroom Soho estate at 25 Mercer Parade, Newtown, sold for $4.8m after the buyer was identified through direct marketing prior to public listing. Wilsons Geelong agent James Wilson brokered the transaction across two separate titles totalling 1710sq m. The sale closed the same week Newtown landmark Raith achieved a $6.8m record price for the suburb.
Property Features
The brick bungalow combines period detail—polished timber flooring, decorative cornices, ceiling roses and ornate fireplaces—with extensive renovations including six bathrooms, four living areas, open-plan kitchen and dining, and an infinity-edge pool with cabana, barbecue and bathroom. The property sits adjacent to The Geelong College with multiple primary and secondary schools nearby.
Agent Assessment
Wilson attributed buyer appeal to the Newtown hill position and flexibility of two titles. He noted the property attracted "significant interest" in the pre-market phase and expects the purchasers will refurbish the home despite its being in excellent condition. Wilson stated: "It's a beautiful solid brick home that has a really attractive facade. Whatever anyone does to it, the resale is always going to be strong."
Wilson observed interested buyers included parties evaluating both Geelong and Melbourne locations, identifying value-for-money in Geelong's land content. On market conditions, Wilson said it was a market where confidence has still been relatively strong. The upper end is still very strong. Different sectors at any given point in time performing better than others, but some of the recent sales results have shown that upper end is still very strong.
This article was produced with AI assistance and reviewed for accuracy. Content is for informational purposes only and does not constitute financial or property investment advice.
